Greetings fellow carbon units,
2012 didn't start off very well for Psytronik & Binary Zone I'm afraid. If you've visited the BZ RetroStore in the last month or so you will see I posted a notice on the front page to say there was a delay with orders being processed. In actual fact, I came THIS close to shutting up shop on both Binary Zone & Psytronik at the start of the year:-
So what almost caused the untimely demise of Binary Zone Interactive after over 20 years? A series of INEPT INK-JET PRINTERS, that's what! During the last few years I have got through a LOT of ink-jet printers - several in fact. This is probably due to me being a bit of a perfectionist when it comes to presentation and with the re-launch of Psytronik in 2008 it meant doing a lot of glossy prints ... And I mean, a LOT! A result of this meant the average lifespan of a printer in the BZ HQ is approximately 12 months. Or in the case of my last printer, 11.999999 months. One of the last ink-jet printers I bought was a Kodak ESP 5250 - I was hooked into this purchase by the promise of cheaper ink (a massive selling point after my previous ink-guzzling HP printer - two of which I owned and were duly flown apart by my glossy printing japes).
Anyhoo, all was going well with the Kodak printer until about the 11th month when I noticed a bit of striping appearing on the black parts of prints. I ran every possible print-head clean and maintenance procedure but to no avail. The quality of prints continued to decline to the point where I was not satisfied they were good enough to be used for Psytronik releases. As I was off work for a week for the Christmas break and my in-tray was bulging with unprocessed BZ orders I decided to get the printer situation sorted ASAP and so I dug out the receipt for the printer ... It turned out I bought the printer on December 29th 2010 - and I was sat there looking at the receipt on December 28th 2011 - One day before the 12 month guarantee expired!! After a few minutes of running around in a circle gibbering and waving my arms around* I decided to pack the printer back in its box (which I had luckily kept "just in case") and zoomed in my Silver Mondeo of speedliness to Comet - which is a bit of a 10 mile jaunt from my home town of Malvernium.
* My reaction to the imminent expiry of the printer guarantee may have been exaggerated slightly.
I arrived at the Comet store at precisely the wrong moment as it was packed with shoppers taking advantage of their Christmas sale. I huffed my way to the counter and was served by an everso nice girl with intense bottle-red hair and cheekily short / tight skirt. But I digress. Instead of being rewarded with a replacement printer and no hassle it turns out that after 3 months a product is no longer the responsibility of the store and it's down to the manufacturer. The girl kindly rang Kodak for me and I tried to speak to a woman in Outer Mongolia (or quite possibly Outer Space) with one finger in my ear to drown out the store din. I just about managed to convey my make of printer and address to the mongol(ian) at the end of the phone and was promised a replacement in 3 working days. Result!
So the Christmas holiday came and went and my liver was Jagerbombed into submission over the New Year - but still no printer. I then returned to work (in the real world) while the Binary Zone orders continued to pile up - much to my concern. And then ... What was waiting for me when I got home around 10 days after my voyage to Comet? An alarmingly SMALL package from Kodak - far too small to contain the replacement printer that I was eagerly awaiting. Ripping into the package revealed a replacement print-head for my printer. Not what I was expecting but it would get me out of a fix - and hey, it was free. So I purchased a full set of ink (not wanting to risk putting old dried-up ink cartridges into a new print-head) and at long last prepared to process orders - some of which were around 3 weeks old! My face fell off when instead of seeing a glossy Psytronik inlay emerge from my printer I was in fact rewarded with a BLANK PAGE. Things had gotten WORSE with the new print-head and my printer was now only capable of spewing out blank pages.
I was climbing the walls at this point as I really needed to process some orders - IMMEDIATELY - so I decided to abandon that printer for now and invest in a replacement printer to get me out of a pickle. After all, actual ink-jet printers are pretty cheap, it's the INK that's expensive. But then another disaster stuck. Another trip to Comet revealed my printer had been discontinued (after 1 year!) - and the nearest equivalent was the cheaper ESP C315 model. I plumbed for that one as I was desperate at this point so I rushed home with it, set it up, faffed around finding an extra file that wasn't included on the installation disk - (I'm looking at you .ini file), and out emerged a glossy inlay print ... that ... looked ... shite! For some reason the black parts of the image looked all blotchy - totally different to the crisp black images the Kodak 5250 used to emit. Further investigation revealed that I couldn't use the BEST quality printer setting unless I fed the printer branded Kodak photo paper - but that was no use to me as I cut up my prints to use as tape inlays and disk sleeves etc. so it would be no good me printing those on glossy Kodak paper. So the printer was all packed up and returned to the store for a full refund (that took about a week to reach my card, I might add). This meant I STILL had no printer and the weeks were creeping by - so I decided to sort out my original printer. I rang up Kodak and the bloke working in a call center on the planet Venus told me there was nothing they could do as it was more than 12 months old. I then explained (in a slightly louder voice) that the printer stopped working BEFORE it was a year old, and the replacement part they sent me did not fix the problem - it in fact made it WORSE. The bloke went off to speak to a more important Venusian who took pity on my poor burbling self and said they would send me a replacement printer. Wikkid!!
So with trembling anticipation I awaited the replacement 5250 printer - and sure enough, a nice hefty package arrived by courier from Kodak. Now imagine the expression on my face when I opened the package only to see a C315 printer grinning back at me ... They had sent me the same make of printer that I had recently returned as that one had replaced my model!!
That was the last straw. Over a month had now passed since I was able to process a Binary Zone or Psytronik order and there seemed to be no end to my printer woes ... I just wanted a printer that WORKED, dammit!! I'd really had enough at this point and it was time to make a pretty important decision ... Should I actually call it a day with Binary Zone?!?! Something else to bear in mind is that over Christmas & New Year I was unable to process orders - so instead of doing that I played video games, watched movies and generally sat around on my ARSE enjoying not being at work - just like a normal person!! But after a while my little creative mind started going into overdrive and I started to miss doing BZ stuff (I have been running BZ for over 20 years after all, it's what I do!) - and that's when I had a brainwave - one of those zen-like moments of clarity that solved everything. Why not ditch ink-jet printers and buy a gorramn LASER PRINTER!! No more having to fork out for expensive ink cartridges, no more clearing gunk out of clogged printer innards, no more having to chuck away sheets of paper after one of the inks decides to run out midway through a print. So after doing some cyber-research one of these babies was delivered to the Binary Zone HQ (in supa-quick time with NO hassle - thanx Amazon.co.uk!):-
And by golly it's FAB! I have never owned a laser printer before so I was already excited by the prospect - and I was VERY impressed with the quality of colour prints - they don't actually look like photos, more importantly, everything that comes out the printer looks like it has been PROFESSIONALLY PRINTED - which is very important when it comes to Psytronik stuff. So I was more than happy with that. And the actual printer itself didn't cost much more than an ink-jet printer and came fully loaded with colour toner. Yes, I know the toner will cost a lot more to replace when it runs out - but I will get gazillions more prints than an ink-jet was capable of. The main thing is it's RELIABLE, it's fast, it's quiet, the quality is consistently very good and there's no worry of dried up print heads or clogging. Also, and this is probably the most important thing of all, it has made me excited about doing Binary Zone & Psytronik stuff again. So you can expect great things in 2012 from the Zone - as we enter a new ERA of releases presented in glorious full-colour glossy LAZORVISION(tm)!
Thanks for reading!
Kenz / www.psytronik.net